Clarity comes before activity.
Many small-business owners begin with a product, a service, or a promotional idea before they have clearly defined who they are serving and why.
This workbook helps you work through six connected parts of your business. It is a self-guided exercise and is not a substitute for Dr. Pugh’s Personalized Growth Diagnosis.
Take time with each section. The answers you write here will help you identify what deserves attention before the next decision is made.
Your Customer
Describe the customer you are best equipped to serve. Be specific about the type of person or business, not the general public.
Who are the customers you are best equipped to serve?
The Problem
Describe the problem your customers recognize and want solved. What frustration, need, or opportunity are they experiencing?
What problem do your customers recognize and want solved?
Your Offer
Describe what you provide and how it is different from what is widely available. What makes your offer worth choosing?
What do you provide, and how is it different from what is widely available?
Your Message
Describe how you communicate why the offer matters. What is the primary message that would help a prospective customer understand the value?
How do you communicate why the offer matters?
Current Constraint
Identify what you believe is the greatest obstacle to growth right now. Is it clarity, confidence, follow-through, capacity, or reaching the right audience?
What is the greatest obstacle to growth right now?
Most Important Next Priority
Based on the sections above, what deserves attention first? What is the single most important priority that would help the business move forward?
What deserves attention first?