Practical Resources
Tools to help you identify what deserves attention first.
Use Dr. Pugh’s guides, checklists, audits, scorecards, and workbooks to examine your business before investing in another product or tactic.
The Library
Free tools to help you make better growth decisions
Strategy and Clarity
The Business Growth Self-Diagnosis Guide
Identify which part of your business may be creating the greatest obstacle to sustainable growth.
Customer Trust
The Website Trust & Readiness Checklist
Evaluate whether your website creates clarity, credibility, customer confidence, and a clear path toward the next step.
Sales and Conversion
The Follow-Up Gap Audit
Map what happens after someone expresses interest and identify where qualified opportunities may be getting lost.
Demand Generation
The Advertising Readiness Scorecard
Determine whether your business is prepared to turn paid attention into meaningful customer opportunities.
Strategy and Clarity
The Strategy and Clarity Workbook
Clarify your customer, problem, offer, message, current constraint, and most important next priority.
Consumer Psychology
Why Customers Do Not Buy
Understand how trust, uncertainty, friction, timing, and decision avoidance can prevent customers from acting.
Latest Teaching
Start with Dr. Pugh's latest teaching
Not sure where to begin?
Start with the problem, not the product.
The Free Growth Assessment is designed to help identify which part of your business may be creating the greatest obstacle to growth.
Take the Free AssessmentThe Weekly Diagnosis
One business problem. One diagnosis. One practical next step.
Join Dr. Pugh for practical teaching on consumer behavior, marketing, systems, and business growth.